The discovery of the P2RY5 gene, which can affect hair growth, was the starting point that allowed Vivipharma Laboratories researchers to create the GENETICS LPA treatment for baldness. This treatment was clinically tested by the Cosmetic Research Division in Rome, and promotes the functional recovery of the hair follicle’s activity, combating premature senescence or apoptosis.

In recent years, scientific research has focused on plant stem cells, rich in growth factors, and their use in the cosmetic field. It has been demonstrated that, in contact with the skin, these cells trigger skin regeneration processes. In fact, they stimulate cells that, with time, slow down their renewal functions.